Our current name, Truck Ads Australia, may be relatively new, but one way or another, we’re the fourth generation of our family involved in this type of business.
Our forefathers knew what they were doing well over half a century ago when they convinced Rheem that using the Moat Owens fleet was a great way to advertise Rheem’s “Decorated Containers”. Rheem saw the benefit, quickly realising that advertising on the trucks was a similar offering to Rheem as advertising on cans was to Rheem’s target audience.
In those times, it was called signwriting. These days, it has plenty of names, including truck-based media, fleet graphics, vehicle-based media, transit media, truck advertising, outdoor or out of home media.
The industry has progressed a long way since the Rheem campaign, as have we. Starting in 2001, and running campaigns continuously since, we have evolved through a number of iterations into Truck Ads, a 100% Australian owned private company based in Sydney, but operating across Australia. We are proud to continue the pioneering traditions of our forefathers, not only in helping our clients grow their businesses, but also their spirit of innovation that saw truck advertising hit the streets of Australia all those years ago.