Featured Posts

Linking Purchases with Media Use

By |2018-12-04T06:59:35+10:00November 25th, 2018|Featured Posts|

A 2015 study by StarcomMediaVest Group –“Reaching Consumers During the Purchasing Process” (RCDPP) showed Out of Home (OOH) media had the highest correlation between purchase activity and media usage. The study looked at consumers’ mediausage immediately prior to when theywere considering, or deciding, or makinga purchase. “Immediately prior” was defined as within 30 minutes. There

Prime Travel Time or Prime Truck Time?

By |2018-12-04T06:58:54+10:00November 1st, 2018|Featured Posts|

According to the Outdoor Media Association (OMA)/VISTA data, 6am to 8pm is "prime travel time". As the graph shows, it’s very clear that people spend most of their day away from home, and plenty of that time is spent moving, whether it’s commuting, exercising or just being outdoors. Therefore, it is critical that your advertising