Thinking About Truck Advertising?
Less Is More
Less is more. It's not a new saying, but it's not outdated either. Some prefer the more blunt "KISS" (Keep It Simple Stupid) principle. Either way, both expressions have an underlying truth, and with today's seemingly decreased attention spans,
How Important Are Trucks?
"Be Truck Aware". It's a tagline used in a campaign from NSW's Centre for Road Safety (NSWCfRS), and it's a constant theme in our discussions with advertisers too. Therein lies the paradox - on the one hand, the NSWCfRS
Linking Purchases with Media Use
A 2015 study by StarcomMediaVest Group –“Reaching Consumers During the Purchasing Process” (RCDPP) showed Out of Home (OOH) media had the highest correlation between purchase activity and media usage. The study looked at consumers’ media usage immediately prior to
The Forgotten Cities
Did you know, according to Adshel (2016), 50% of Sydney's population live more than 20km from the CBD? That’s well over 2 million people – can any advertiser afford NOT to be seen by such a large proportion of
Prime Travel Time or Prime Truck Time?
According to the Outdoor Media Association (OMA)/VISTA data, 6am to 8pm is "prime travel time". As the graph shows, it’s very clear that people spend most of their day away from home, and plenty of that time is spent
Format Flexibility
Our most commonly used media format is our TruckBack panel. Positioned on the rear of our vehicles, we’ve standardised the size to be square, most commonly 2m x 2m. It’s a size that best fills the available space and
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