Linking Purchases with Media Use

By |2020-05-07T11:08:17+10:00November 25th, 2018|Featured Posts|

A 2015 study by StarcomMediaVest Group –“Reaching Consumers During the Purchasing Process” (RCDPP) showed Out of Home (OOH) media had the highest correlation between purchase activity and media usage. The study looked at consumers’ media usage immediately prior to when they were considering, or deciding, or making a purchase. “Immediately prior” was defined as