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Did A Truck Ad Lead To The Greatest Album Of All Time?

By |2020-08-31T11:22:29+10:00August 31st, 2020|Featured Posts|

It's time to celebrate. At a time when lots of special dates are rightly being remembered, we want to acknowledge the 40th anniversary of the release of AC/DC's seminal work, Back in Black. Regarded by many as the greatest album of all time, it holds the record as the highest-selling album for a group

Linking Purchases with Media Use

By |2020-05-07T11:08:17+10:00November 25th, 2018|Featured Posts|

A 2015 study by StarcomMediaVest Group –“Reaching Consumers During the Purchasing Process” (RCDPP) showed Out of Home (OOH) media had the highest correlation between purchase activity and media usage. The study looked at consumers’ media usage immediately prior to when they were considering, or deciding, or making a purchase. “Immediately prior” was defined as