It’s not a new saying, but it’s not outdated either. Some prefer the more blunt “KISS” (Keep It Simple Stupid) principle.
It’s time to celebrate.
At a time when lots of special dates are rightly being remembered, we want to acknowledge the 40th anniversary of the release of AC/DC‘s seminal work, Back in Black.
“Reaching Consumers During the Purchasing Process” showed Out of Home (OOH) media had the highest correlation between purchase activity and media usage.