HIDDEN IN PLAIN SIGHT
The New Yorker started it.
Or, at least, in 2001, they articulated it.
December 19, 2023
The New Yorker started it.
Or, at least, in 2001, they articulated it.
A constant in traffic is trucks, which play a massive role in our supply chain.
And that’s a wrap!
The end of National Driver Fatigue Week for another year.
An excellent reminder to manage fatigue, whether mine, yours or another’s.
It’s not a new saying, but it’s not outdated either. Some prefer the more blunt “KISS” (Keep It Simple Stupid) principle.
The world has changed and with it, the behaviours of commuters, workers and transport networks.
It’s time to celebrate.
At a time when lots of special dates are rightly being remembered, we want to acknowledge the 40th anniversary of the release of AC/DC‘s seminal work, Back in Black.
“Be Truck Aware”. It’s a tagline used in a campaign from NSW’s Centre for Road Safety (NSWCfRS), and it’s a constant theme in our discussions with advertisers.
“Reaching Consumers During the Purchasing Process” showed Out of Home (OOH) media had the highest correlation between purchase activity and media usage.
Did you know, according to Adshel (2016), 50% of Sydney’s population live more than 20km from the CBD? That’s well over 2 million people.
According to the Outdoor Media Association (OMA)/VISTA data, 6am to 8pm is “prime travel time”.
Our most commonly used media format is our TruckBack. Positioned on the rear of our vehicles, we’ve standardised the size to be square, most commonly 2m x 2m.
Truck Ads Australia acknowledges the Cammeraygal People as being the traditional owners of this land and pay respect to Elders past and present.