Using TruckBacks to deliver a road safety message for Transport for NSW (TfNSW). Another fine example of using the best medium for the message. In this case, targeting drivers so as to raise awareness of truck blind spots.
A constant in traffic is trucks, which play a massive role in our supply chain.

But research tells us driver behaviour around trucks is poor, with ~80% of all crashes involving trucks being caused by the other, non-truck, party.

This means education is critical. So it makes perfect sense for Transport for NSW (TfNSW) to amplify their message by using our TruckBacks. Large, high impact, and with unbeatable proximity, they deliver this critical message directly to the target audience. So close, it’s almost experiential – the ultimate immediacy.

So be truck aware. Your life may depend on it.

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