But research tells us driver behaviour around trucks is poor, with ~80% of all crashes involving trucks being caused by the other, non-truck, party.
This means education is critical. So it makes perfect sense for Transport for NSW (TfNSW) to amplify their message by using our TruckBacks. Large, high impact, and with unbeatable proximity, they deliver this critical message directly to the target audience. So close, it’s almost experiential – the ultimate immediacy.
So be truck aware. Your life may depend on it.