Using TruckBacks to deliver a road safety message for Transport for NSW (TfNSW). Another fine example of using the best medium for the message. In this case, targeting drivers so as to raise awareness of truck blind spots.

A constant in traffic is trucks, which play a massive role in our supply chain.


Immediacy! A highly relevant message hitting the target audience when in their vehicles - perfect use of the TruckBack medium.

And that’s a wrap!

The end of National Driver Fatigue Week for another year.

An excellent reminder to manage fatigue, whether mine, yours or another’s.