BE TRUCK AWARE

Using TruckBacks to deliver a road safety message for Transport for NSW (TfNSW). Another fine example of using the best medium for the message. In this case, targeting drivers so as to raise awareness of truck blind spots.

A constant in traffic is trucks, which play a massive role in our supply chain.

THE FORGOTTEN CITIES

A clean, simple, bold branding campaign for Parkes Hub using TruckBacks.

Did you know, according to Adshel (2016), 50% of Sydney’s population live more than 20km from the CBD? That’s well over 2 million people.

FORMAT FLEXIBILITY

A customised TruckBack for Shell Diesel Extra. An excellent creative use of the available space and a brand and message that fits with the underlying medium.

Our most commonly used media format is our TruckBack. Positioned on the rear of our vehicles, we’ve standardised the size to be square, most commonly 2m x 2m.