PRIME TRAVEL TIME OR PRIME TRUCK TIME?
![Blog Post Prime Travel Time or Prime Truck Time? People activity correlates with truck activity - perfect for providing visible truck ads.](https://truck-ads.com.au/wp-content/uploads/2018/11/PrimeTravelTime-1024x776.png)
According to the Outdoor Media Association (OMA)/VISTA data, 6am to 8pm is “prime travel time”.
FORMAT FLEXIBILITY
![A customised TruckBack for Shell Diesel Extra. An excellent creative use of the available space and a brand and message that fits with the underlying medium.](https://truck-ads.com.au/wp-content/uploads/2022/10/IMG_5225-MEDIA-670x1024.jpg)
Our most commonly used media format is our TruckBack. Positioned on the rear of our vehicles, we’ve standardised the size to be square, most commonly 2m x 2m.