HIDDEN IN PLAIN SIGHT
![](https://truck-ads.com.au/wp-content/uploads/2023/12/somebodyssidney.jpg)
The New Yorker started it.
Or, at least, in 2001, they articulated it.
LESS IS MORE
![New York's famous "Dude with sign" (@dudewithsign) outside a building. His sign says "Stop 'replying all' to company wide emails". A strong message using few words - less is more.](https://truck-ads.com.au/wp-content/uploads/2022/06/LessIsMore-opt.jpg)
It’s not a new saying, but it’s not outdated either. Some prefer the more blunt “KISS” (Keep It Simple Stupid) principle.
COMMUTING BEHAVIOUR HAS BEEN CHANGED BY COVID
![Proximity, impact, and visibility - TruckBacks have them all. Even when small and blank, as here, they stand out.](https://truck-ads.com.au/wp-content/uploads/2023/11/IMG_6704C-1024x1024.jpg)
The world has changed and with it, the behaviours of commuters, workers and transport networks.
DID A TRUCK AD LEAD TO THE GREATEST ALBUM OF ALL TIME?
![Blog Post Did A Truck Ad Lead To The Greatest Album Of All Time?](https://truck-ads.com.au/wp-content/uploads/2020/08/BackInBlackAlbumCover-1024x1024.jpeg)
It’s time to celebrate.
At a time when lots of special dates are rightly being remembered, we want to acknowledge the 40th anniversary of the release of AC/DC‘s seminal work, Back in Black.
LINKING PURCHASES WITH MEDIA USE
![Blog Post Linking Purchases with Media Use - The strong connection between OOH media consumption and purchasing.](https://truck-ads.com.au/wp-content/uploads/2018/11/LinkingPurchaseswithMediaUse.png)
“Reaching Consumers During the Purchasing Process” showed Out of Home (OOH) media had the highest correlation between purchase activity and media usage.