HIDDEN IN PLAIN SIGHT
The New Yorker started it.
Or, at least, in 2001, they articulated it.
DID A TRUCK AD LEAD TO THE GREATEST ALBUM OF ALL TIME?
It’s time to celebrate.
At a time when lots of special dates are rightly being remembered, we want to acknowledge the 40th anniversary of the release of AC/DC‘s seminal work, Back in Black.
HOW IMPORTANT ARE TRUCKS?
“Be Truck Aware”. It’s a tagline used in a campaign from NSW’s Centre for Road Safety (NSWCfRS), and it’s a constant theme in our discussions with advertisers.
THE FORGOTTEN CITIES
Did you know, according to Adshel (2016), 50% of Sydney’s population live more than 20km from the CBD? That’s well over 2 million people.
PRIME TRAVEL TIME OR PRIME TRUCK TIME?
According to the Outdoor Media Association (OMA)/VISTA data, 6am to 8pm is “prime travel time”.
FORMAT FLEXIBILITY
Our most commonly used media format is our TruckBack. Positioned on the rear of our vehicles, we’ve standardised the size to be square, most commonly 2m x 2m.