HIDDEN IN PLAIN SIGHT
![](https://truck-ads.com.au/wp-content/uploads/2023/12/somebodyssidney.jpg)
The New Yorker started it.
Or, at least, in 2001, they articulated it.
DID A TRUCK AD LEAD TO THE GREATEST ALBUM OF ALL TIME?
![Blog Post Did A Truck Ad Lead To The Greatest Album Of All Time?](https://truck-ads.com.au/wp-content/uploads/2020/08/BackInBlackAlbumCover-1024x1024.jpeg)
It’s time to celebrate.
At a time when lots of special dates are rightly being remembered, we want to acknowledge the 40th anniversary of the release of AC/DC‘s seminal work, Back in Black.
HOW IMPORTANT ARE TRUCKS?
![A fleet of trucks ready to deliver your message on the road.](https://truck-ads.com.au/wp-content/uploads/2022/11/IMG_3879C-1024x354.jpg)
“Be Truck Aware”. It’s a tagline used in a campaign from NSW’s Centre for Road Safety (NSWCfRS), and it’s a constant theme in our discussions with advertisers.
THE FORGOTTEN CITIES
![A clean, simple, bold branding campaign for Parkes Hub using TruckBacks.](https://truck-ads.com.au/wp-content/uploads/2018/11/T459-TB-02-XB-759x1024.jpg)
Did you know, according to Adshel (2016), 50% of Sydney’s population live more than 20km from the CBD? That’s well over 2 million people.
PRIME TRAVEL TIME OR PRIME TRUCK TIME?
![Blog Post Prime Travel Time or Prime Truck Time? People activity correlates with truck activity - perfect for providing visible truck ads.](https://truck-ads.com.au/wp-content/uploads/2018/11/PrimeTravelTime-1024x776.png)
According to the Outdoor Media Association (OMA)/VISTA data, 6am to 8pm is “prime travel time”.
FORMAT FLEXIBILITY
![A customised TruckBack for Shell Diesel Extra. An excellent creative use of the available space and a brand and message that fits with the underlying medium.](https://truck-ads.com.au/wp-content/uploads/2022/10/IMG_5225-MEDIA-670x1024.jpg)
Our most commonly used media format is our TruckBack. Positioned on the rear of our vehicles, we’ve standardised the size to be square, most commonly 2m x 2m.