HIDDEN IN PLAIN SIGHT
The New Yorker started it.
Or, at least, in 2001, they articulated it.
BE TRUCK AWARE
A constant in traffic is trucks, which play a massive role in our supply chain.
ETERNAL VIGILANCE
And that’s a wrap!
The end of National Driver Fatigue Week for another year.
An excellent reminder to manage fatigue, whether mine, yours or another’s.
LESS IS MORE
It’s not a new saying, but it’s not outdated either. Some prefer the more blunt “KISS” (Keep It Simple Stupid) principle.
COMMUTING BEHAVIOUR HAS BEEN CHANGED BY COVID
The world has changed and with it, the behaviours of commuters, workers and transport networks.
DID A TRUCK AD LEAD TO THE GREATEST ALBUM OF ALL TIME?
It’s time to celebrate.
At a time when lots of special dates are rightly being remembered, we want to acknowledge the 40th anniversary of the release of AC/DC‘s seminal work, Back in Black.
HOW IMPORTANT ARE TRUCKS?
“Be Truck Aware”. It’s a tagline used in a campaign from NSW’s Centre for Road Safety (NSWCfRS), and it’s a constant theme in our discussions with advertisers.
LINKING PURCHASES WITH MEDIA USE
“Reaching Consumers During the Purchasing Process” showed Out of Home (OOH) media had the highest correlation between purchase activity and media usage.
THE FORGOTTEN CITIES
Did you know, according to Adshel (2016), 50% of Sydney’s population live more than 20km from the CBD? That’s well over 2 million people.
PRIME TRAVEL TIME OR PRIME TRUCK TIME?
According to the Outdoor Media Association (OMA)/VISTA data, 6am to 8pm is “prime travel time”.
FORMAT FLEXIBILITY
Our most commonly used media format is our TruckBack. Positioned on the rear of our vehicles, we’ve standardised the size to be square, most commonly 2m x 2m.